About
After a career in consulting and tech, Bianca Serrao Jones founded The Home Reform in 2020, while training for four years under the founder of an established London design studio.
Her interiors are tailored, timeless and full of character: a confident mix of colour, playful pattern, tactile natural materials and one-of-a-kind antiques. Combining creative instinct with rigour and an obsessive eye for detail, Bianca designs spaces that feel comfortable, distinctive and deeply personal, with just the right amount of quirk.
Based in South East London, Bianca works with clients across the UK and internationally, transforming their ideas and aspirations into homes that feel unmistakably their own, with character woven into every detail.
A little about how we work
A Little Order, a Lot of Care
We love structure. We know designing and renovating a home can feel overwhelming, so we plan carefully and pay close attention at every stage. We work closely with you to keep timings and budgets on track, making considered decisions and keeping you in the loop along the way.
Tell Us Your Story
Getting to know you and those who live in your home is so very important to us. We work closely with you to understand how you live, what you love and what you need from your home.
We Love Getting the Details Right
It’s all in the details, and we truly love getting them just right. From a beautifully shaped handle to the trim on a curtain, sofa or cushion, we obsess over all the little touches that make a room feel extra special.
Let’s chat
Whether you’re full of ideas or unsure where to start, we’d love to hear about your home and how we can help.
Get in Touch